Our Ingredient philosophy.
Thoughtful ingredients
Powerful results.
Plant-powered care for soft, healthy, beautiful coils & curls.
Made with love. Backed by science.
What we never put in our products
Sulphates
Parabens
Silicones
Drying alcohols
Synthetic colours or dyes
Mineral oil
Fragrence & Preservation
Thoughtful choices for your family
Fragrence : Why we're transparent
The word "parfum" or "fragrances" on an ingredient list can sometimes hide long lists of undisclosed chemicals.
Preservatives: Safety you can trust
Every water-based product needs a preservative system. Without one, harmful bacteria, yeast and mould can grow.
Some fragrance chemicals have been linked to irritation and potential hormonal disruption.
Families deserve better.
"preservative-free" is not safer - especially in products with water.
Safe preservation protects your family
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OLIVEM 1000
GUAR HYBROXYPROPYL TRIMONIUM CHLORIDE
NATURALLY DERIVED & GENTLE
MADE WITH LOVE BACKED BY SCIENCE
A plant-derived emulsifier that helps blend oils and water seamlessly for soft, silky results
A naturally derived conditioning agent that improves slip, reduces frizz and makes hair easier to comb
Carefully chosen ingredients that are gentle on hair and suitable for the whole family
Every ingredient has a reason to be here - to help curls, coils and the people you love most