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Our story began at home
Amalor was born in the heart of busy homes, from the beautiful chaos of raising three little girls with big curls and even bigger personalities
We know wash days are a journey. Detangling tears, products that promised the world but delivered little, and moments we wished someone had created something just for us.
Backed by science and guided by care, we work closely with researchers and cosmetic scientists to create formulas that are gentle, effective and truly family-first.
We create for all coily, curly families — because every crown deserves to feel seen, celebrated and cared for.
"It’s the quiet moments between mother and child. Wash days at the kitchen sink. stories, patience, learning — and unlearning.|"
Our Journey
2018
The beginning
Born from real wash days with our daughters
2021
The first families
Families began discovering softer, calmer wash days
2019
The learning
Working closely with cosmetic scientists to create gentler, more effective formulas
Today
Growing with love
continuing to care for curls, coils and the families behind them.
This is just the beginning
100%
MADE IN THE UK
Free
UK DELIVERY OVER £55
Safe
GENTLE ENOUGH FOR KIDS